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Kitesurfing or kiteboarding is a surface water sport that uses wind power to pull a rider through the water on a small surfboard or a kiteboard (similar to a wakeboard. Generally kiteboarding refers to a style of riding known as freestyle or wake-style, whereas kitesurfing is more "wave-riding" oriented. These two styles usually require different boards and specific performance kites.

A kitesurfer or kiteboarder uses a board with or without foot-straps or bindings, combined with the power of a large controllable kite to propel himself and the board across the water. In 2006, the number of kitesurfers has been estimated at around 150,000 to 210,000, with 114,465 inflatable kites sold that same year.

Along Pawleys Island south beach, kite surfers have been seen cavorting in the late winter and early spring, taking advantage of brisk breezes.